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Press Office - Press Releases
INSTYLE.CO.UK BOOSTS SHOPPING OFFERING WITH SHOPSTYLE PARTNERSHIP
October 2, 2008
Fashion and style bible In Style has joined forces with ShopStyle, the U.S. fashion and social shopping website, to enhance the shopping offering on the magazine's website, www.instyle.co.uk.
The In Style branded shopping service incorporates ShopStyle's online shopping and social media tools, which attract more than two million unique users per month in the U.S.
In Style visitors will be able search for the latest clothes and accessories from a vast number of retail brands; click through to purchase; save items in a list or share their favourite finds with friends via email. The service also allows shoppers to see which stores stock a desired item and even which colours and sizes are still available to buy online.
Brands on board with the service range from high street retailers such as French Connection and House of Fraser to high-end designer retailers including Browns Fashion, Anya Hindmarch and My-Wardrobe. Boutiques and labels are also represented.
The new service on the In Style website is enhanced with In Style editorial and sections such as 'fashion crush', 'editor's picks' and 'celeb must-haves'; with all items available to click through and buy.
Kirsten Price, In Style's publishing director, says: “We're really excited about our affiliation with ShopStyle. We know from our own research how much our readers love to browse and shop. To partner with ShopStyle and give our readers such comprehensive shopping functionality adds additional depth to instyle.co.uk.”
Instyle.co.uk editor Maria Milano adds: "Our partnership with ShopStyle offers readers an extensive choice of high fashion and high street clothes and accessories. And with a comprehensive round-up of our editor's picks, it's never been easier to stay on trend."
Andy Moss, General Manager of ShopStyle, comments: “We're very excited to give In Style readers the chance to enjoy the ShopStyle experience. ShopStyle is a one-stop-shop that allows consumers to search dozens of shops and thousands of brands. We've had great success in the U.S., and now the UK, and look forward to introducing the ShopStyle shopping experience to the savvy readers of In Style.”
ShopStyle is well established in the U.S. and recently launched in the UK. It is aiming to repeat its business model by introducing UK consumers to its innovative approach to 'social shopping'.
In Style's new shopping service, powered by ShopStyle, is now available at http://www.instyle.co.uk/instyleuk/package/general/0,,20212781,00.html
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For further information about ShopStyle, contact:
The ShopStyle team: shopstyleteam@lexispr.com
Lisa Pearson, Lexis PR, on 020 7908 6524 / 07974 951218 / e: lpearson@lexispr.com
For further information about In Style, contact Victoria Higham, IPC Media senior press officer
Tel: 020 3148 5401 or email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
About ShopStyle
ShopStyle was founded in June 2006. It is a social shopping site that provides users with a unique cross-shopping experience by offering a vast selection of fashion items from leading brands. Powered by innovative technology, ShopStyle also operates as a social networking community for users, with sophisticated social media tools so shoppers can also interpret the latest styles by creating, sharing and shopping personalised 'stylebooks'. The site launched in the UK in September 2008 and brands on board include Net-a-Porter, Debenhams and House of Fraser.
ShopStyle is part of US-based Sugar Inc, publisher of popular media brands including PopSugar and FabSugar, as well as 15 other women's lifestyle and entertainment blogs.
About In Style
In Style, launched by Time Inc. in the US in 1994, has 13 editions around the world and is one of the most successful international brands in the women's magazine market, with unrivalled access to A-list celebrities and a unique approach to fashion and shopping. Launched in the UK in 2001, it won the PPA Consumer Magazine of the Year award in 2004 and quickly established itself as one of the country's leading fashion monthlies. The UK circulation is currently 180,879, up 1.2% year-on-year.
